Bow Wow Meow Privacy Policy

Bow Wow Meow Pet Tags has created this privacy statement in order to demonstrate our firm commitment to privacy. 

Please read this page. It explains our data protection policy including how we use the personal data you submit to us for processing your orders, and what your rights are in respect of it.

We will respect your rights and will ensure that queries relating to privacy issues are dealt with promptly and transparently.  Our staff are trained on their privacy obligations.

All activity on this site is logged and monitored to help keep personal information secure and to ensure that Bow Wow Meow complies with its obligations under the Data Protection Act 1998 (the DPA) and the General Data Protection Regulation (the GDPR) from 25 May 2018.

The following discloses our information gathering and dissemination practices for this website.  We will only use your information as outlined below, unless you have been otherwise informed and given your permission where relevant.

About the Data Controller

Bow Wow Meow Ltd is your data controller for the purposes of the personal data we will collect from the orders you submit to us for processing.

Bow Wow Meow is a limited company registered in England with the company registration number 7058034, with its registered address at Devonshire House, 1 Devonshire Street, London W1W 5DR.

If you wish to contact us in relation to this notice, please email

What data do we process?

This privacy policy applies to all customers whose orders are submitted at this website.

We will not ask for more information than we need for the purposes for which we are collecting it and we will only collect and use information where we have lawful grounds and legitimate business reasons to do so. 

We are required by law to hold customer information for as long as is necessary to comply with our statutory and contractual obligations and in accordance with our legitimate interests as a data controller. We will use reasonable endeavours to ensure that your personal data is protected, secure, maintained and up to date.

The following sets out the personal data that we will collect and why we collect it:

  • We collect data you voluntarily provide to us including your name, delivery address, email address and any phone numbers or other details you include when you submit your order information.  

This information is used to fulfill the order, to send despatch emails, to deal with any queries about the order and to process reissues. We may contact you to see if your tag has arrived and to invite you to provide feedback. Our packaging slip invites all customers to upload pictures of their pets wearing our tags to our Facebook page. 

We will not send you marketing emails.

We do not share this information with any other companies.

We may use this information to bring or defend any legal claims and to prevent fraud.

  • We collect information about your customer's pet including pet's name, date of birth and breed.

Pet information is requested so that we can gather broad information about pet ownership in the UK, which helps us to determine the sorts of products you might be interested in. If available, the pet's name may also used to help us to identify the order quickly in the future if required, and we may also anonymously include the pet's name at our pet names site if it does not already appear on that site.  If you do not wish to provide these pet details, the fields can be left blank.

  • We save details of any communications with you, whether by phone, email or post.

We do this in order to efficiently and professionally deal with any queries and requests for reissue, and to gather feedback on our products so that we can continue to improve the quality of our service and products.  We may also be required to use this information to bring or defend any legal claims.

  • Our web servers collect the user's IP address, and may collect the type of device being used and its operating system, the name of the ISP, the page viewed and when it was accessed.

This data helps us to administer and secure our website and to help diagnose problems with our server and to administer our website.  

Who do we share data with?

To operate effectively as a business we may share your personal data with our trusted service providers who need to access it in order to carry out their duties. These include our staff and technical teams which may be located both inside and outside the European Economic Area and with whom we have contracts setting out how they must handle this personal data, including not to use any personal data other than in accordance with our instructions and the details outlined in this policy.

We may share your personal data with external third parties in some circumstances. This may be:

  • any third party to whom we may need to disclose personal information to comply with our legal, regulatory and statutory obligations;
  • any third party where you have given your consent;
  • our insurers, legal advisers or other third parties who need access to it in the context of managing, investigating or defending claims or complaints;
  • in connection with any change, merger or acquisitions of all or part of our business;
  • service providers who monitor the use and content of emails, calls and secure messages sent from and received by us so that we can identify and take legal action against unlawful or improper use of our systems, such as anyone attempting to impersonate Bow Wow Meow, the transmission of computer viruses and attempts to prevent this website or its services from working.


The Legal Basis for Processing Data

We will collect personal information from you only: 

  • where we need the personal information to process and complete an order;
  • where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms;
  • where we have your consent or the customer's consent to do so.


If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please email us at

Your Data Protection Rights

You have the following data protection rights that you can exercise by emailing us at

  • You can access, correct, update or request deletion of their personal information
  • You can object to processing of their personal information, ask us to restrict processing of their personal information or request portability of their personal information.
  • You have the right to complain to the Information Commissioner’s Office ( about our collection and use of their personal information


We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.


Thank you!

Thank you for reading our Privacy and Cookie Policy.  We may change this policy from time to time. If we make significant changes in the way we treat your personal information, or to the privacy policy, we will make that clear on this website, or by some other means such as email, so that you are able to review the changes before you continue to use our website.

This page was last updated on 24 May 2018